Autofocus 2009-2018. Here we stand with more than a pang of emotion, celebrating 10 years of VANNI in art. Who would have thought it? We threw ourselves into it, back in 2009, highly motivated, and fired simply by curiosity about contemporary art.

The name Autofocus came immediately, chosen as a label for our projects. It derived, of course, from the camera, hinting at the world of eyewear which is our own milieu, though also at the personal focus that all artists train on their inner psyche and the world around them.

Autofocus, VANNI eyewear’s competition to encourage emerging art, has so far crowned 40 artists and put on over 20 personal shows at a gallery space that has grown from a portion of an eyewear showroom into a project-space consecrated to art.

For the company to invest in emerging art ten years ago was far from an obvious decision, let alone a marketing strategy. From the outset our wish was to carve out an area of freedom in which to fuel VANNI creativity. We would gather visions of contemporary art that captured the spirit of the upcoming generations with all their bursting poetic vitality and freedom from ties and conventions. We sought a meeting point between creative design and creative art, worlds and goals apart. We, a branch of wholly Torinese eyewear open 360° upon the world, were bent on capturing the universal throb of youthful art, sensing that from that dialogue VANNI productivity might draw inspiration.

Looking back today, we think the target was attained. Autofocus gave each award-winner a chance to exhibit to and meet a public of more than just insiders. Each received a catalogue and a purchase offer prize. With these last VANNI has built up its own private collection which is now adorning the company premises, representing the vitality of emerging art. Our best wishes to the artists we have met, that they may go on down that path they have so determinedly embarked on.

You can download our Art Book that follows 10 years of Autofocus, the VANNI international art competition.

Autofocus – Young Art Competition

VANNI eyes the world of art with a mixture of curiosity and passion, wishing to keep the link with contemporary creativity alive and vibrant.

Our interest in art is not a device to hook a public, but a way of considering creativity: an area in which, despite practical differences, the muse of design inspiration and that spawning works of art range freely.

VANNI has invested in art for a decade. Back in 2006, before promoting contemporary art became a fashion, VANNI spent three years supporting the most important art fair in the sector, Artissima. In 2009 we created the competition Autofocus, banking on young emerging artists.

Now at the 10th edition of this event for talented young creative artists, we have opened entries to an International field. Autofocus is promoted in liaison with GAI – the Association for the Circuit of Young Italian Artists.

Competition entries are welcome in any artistic media, genre or technical application. Entries must be received by midnight of 16 September 2018.

Autofocus 2018 call to entry

We are kicking off the 10th edition of AUTOFOCUS, inviting entries to VANNI’s international competition dedicated to young European artists and creative talent with the support of GAI.

Entries must be received by midnight of 16 September 2018 24 September 2018.

The Calendar of 2018 Autofocus events

3 May: Project Space of Autofocus at VANNI showroom in Turin: inauguration of the exhibition of the winner of the  Autofocus prize for photography “Out of the Left Field”

12 May: Project Space of Autofocus at VANNI showroom in Turin, Turin’s Nights of Photography, special opening  of the exhibition,  as part of the Fo.To Fotografi a Torino circuit

May: launch of the 2018 Autofocus call to entry

16 September 24 September: deadline for submitting 2018 entries

24 September 28 September: publication of the results of 2018 call to entry

30 October: Project Space of Autofocus at VANNI showroom in Turin: inauguration of the Autofocus 2018 winning exhibition project

3 November: Turin’s Nights of the Arts, special opening  of the exhibition of the Autofocus 10 winning project

Autofocus10 winner